Wednesday, September 10, 2008

Rocking the Paralympics

The 2008 Paralympics began Saturday, September 6 in Beijing, China. First staged in 1948 alongside the Olympic Games in London for injured war veterans, the Paralympics have now evolved into an official quadrennial event alongside the Olympics that is open to all athletes with physical and mental disabilities ranging from spinal cord injuries to cerebral palsy.

On the occasion of this year's games, I want to share with you my brother Zameer's debut music video, Win or Defeat, below. In a recent interview with Ontario's Mississauga News, Zameer explained, "The goal of my video is to help drive home the message that everyone who works hard to pursue a dream is a star... At the end of it all, it doesn’t matter whether society deems you successful or not. It’s all up to you. This song is especially dedicated to people that don’t receive due recognition for following their dreams. We need to change our ideas of success. I don't understand why the Paralympic Games do not receive as much recognition and support as the Olympic Games, even though the athletes work just as hard and have the same ambitions."

The song is currently in rotation on Canada's MuchMoreMusic, and was produced by Grammy-winning producer Steve Thompson, who produced Blues Traveler's Four, Korn's Follow the Leader, and also mixed Guns N' Roses' Appetite for Destruction, in addition to major records by Metallica and Soundgarden, among others.

The video is directed by Toronto director Marc Andre Debruyne, and features Canada's Paralympic sled hockey gold medalist Bradley Bowden, who was born with sacral agenesis.

The games end on September 17. To stream this year's Paralympics online, please visit UniversalSports.com. I have posted a complete schedule of the coverage below.

Here's the video:



Live coverage on UniversalSports.com:

Date, time (ET) Event
Sat 9/6 8am Opening ceremony
Sun 9/7 5am Swimming
Mon 9/8 5am Swimming
Tue 9/9 5am Track & field
Wed 9/10 5am Swimming
Thu 9/11 5am Swimming 830am Men’s basketball (USA vs. Australia)
Fri 9/12 5am Track & field 930am Women’s basketball (quarterfinal)
Sat 9/13 5am Track & field 10am Women’s basketball (semifinal)
Sun 9/14 5am Track & field 1030am Men’s basketball (semifinal)
Mon 9/15 5am Swimming 930am Women’s basketball (final)
Tue 9/16 8am Rugby (final)
Wed 9/17 8am Closing ceremony

1 comment:

Mad Guru said...

Congratulations! Nice song, video and a great message to hilite. Well done.